All Posts

Business Challenge: We worked with a leading “micro mobility” company that had fleets of e-bikes and scooters in major metros around the world. Despite more than 150 million trips per year, the company had very little insight into who its riders are. Our Approach: We developed a custom, multi-national quantitative and qualitative study of the company’s best riders. During quantitative research, we profiled these riders on ride behavior, choice drivers, barriers, preferences,

Business Challenge: The hospital’s complex care team needed to understand caregivers’ experiences to ensure that families could find the right resources faster, and help them win preference above other top tier hospital systems on the West Coast. Our Approach: Through deep qualitative interactions with families, we were able to identify key moments during the (exhausting) experience of securing a diagnosis and treatment for their children. We then spoke to pediatricians in th

Business Challenge: In preparation for the long-awaited reopening of the Studio Museum’s new purpose-built home, the team needed to define their target audiences as its marketing org turned itself “back on.” Our Approach: We worked with the Studio Museum leadership team to define hypothetical target groups that would be important to the museum’s success. We then designed a custom survey that was fielded to both Studio Museum contacts and a broader public audience. Outcome: Ou