What We Do
We work with marketers, insights leaders, companies, and their agencies.
We work across categories because we love the process of learning a new one.
We work in complex categories like finance, healthcare, and b2b tech.
We also work in food, beverage, home improvement, restaurants, consumer tech, and more.
We design, field, and analyze research that matters to each business.
We figure out how people think, and we tie that to the ways that people buy.
Research & Insights
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Segmentation Studies
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Target Personas
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Custom Surveys
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Focus Groups
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Ethnographies
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Expert & Thought Leader Interviews
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Product Concept Testing
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Creative Testing
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Cultural Research
Innovation
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Product-Market Fit Analysis
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Market Sizing
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New Product Development
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Product Concept Testing
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Brand & Product Naming
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Brand & Product Architecture
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Workshops
Strategy
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Brand Positioning & Verbal Identity
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Brand Transformations & Acquisitions
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Creative and Campaign Strategy
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Marketing Plan Development
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Cross-Agency Workshops
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Messaging & Communications Strategy
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Brand Therapy
How We Work
We love our clients, and we think they love us. But just like houseguests, no one wants their consulting team around for the long term. That would mean we’ve failed at our job – which is to give your team the information you need to move forward internally.
Every project we work on starts with an in-depth conversation. We get to know you, you get to know us. But mostly, we get to know the challenge you’re trying to solve. From there, we build a project proposal for a time-bound, deliverables-first engagement. We’re a strategy team that creates actionable solutions, not never ending retainers.
What’s a typical engagement? Three to eight weeks
Who is actually doing the work? Kristina leads qual, Jake leads quant, and we do all our strategy work together.
Who do we play best with?
Smart teams who don’t need more yes people
Leaders who value expertise and dynamic conversations over order-taking
Folks who understand that razor-sharp thinking is better when it’s delivered with kindness and wit
Don't take our word for it.
"Loved working with the Nacho Industries team. And while CHLA is one the top children's hospitals in the world, no decision is more scrutinized than who you choose to treat your child. Jake and Kristina handled the subject matter deftly and delicately to help us unearth key insights. We'd gladly work with them again."
- George N. - Founder
"I have worked with Nacho Industries over several years and they are my most-preferred research vendor to work with. What I appreciate most about working with them is the true partnership approach they take. It allows for deep understanding on both sides, and you end up with high quality results. That partnership also means that they are able to provide ACTUAL insights and impactful suggestions - not just summarized results. They stand behind their work and go above and beyond to make sure that you have and understand all of the data you need from the project. I cannot recommend them enough. "
- Stacey S. - Market Research Manager
Let's work together!
Grab a time on our calendar or get in touch via email.
jake@nachoindustries.com
267-978-1640
Kristina Baldridge
kristina@nachoindustries.com
914-588-1740